Tickets for the ball can be booked by contacting Lucy O’Driscoll, Irish Autism Action on (087) 2496068 or email: lodriscoll@gmail.com
Date: 2011-06-25
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Cost: €150 per person or €600 per team of 4

Book directly with The K Club by phoning (01) 6017200 or e-mail resortsales@kclub.ie
Start Time: 12.00
Date: 2011-06-24
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The effective use of a creative, efficient and practical public relations campaign will help your hotel on the road to success.  The proper use of public relations helps hotels to maintain their goodwill, opens communications with existing customers and invites potential customers to engage with them. Good PR supports and drives sales, helps with new business development, strengthens and adds value to a brand or product and reminds existing customers they have made a good choice.

Lots of people think having PR is a luxury,  they think its going to be expensive and don’t even consider engaging with a PR consultant.  This couldn’t be further from the truth as PR can offer you very cost effective solutions to target your audiences.  Do you need PR?  Ask yourself the following questions:

1. Who are my customers?
2. Do they know about me?
3. How do they know about me?
4. What do they know about me?
5. What did I tell them about myself?
6. What did someone else tell them about me?
7. What customers do I want to get?
8. What customers do my competitors have?
9. What am I doing to engage with my existing customers?
10. What am I doing to engage with my potential customers?

Ok, so if you can put your hand on your heart and answer all of these questions, then good for you, you have a clear picture of your customers, your competitors and have a strategy to boot! However, most people are just so busy with running day to day operations they haven’t had time to stop and think about these fundamental questions.

Continual falling consumer confidence and falling rooms rates make it difficult for hotels to make their budgets and that’s why strategic planning for communications and relationship management has never been more vital.

A PR campaign for a hotel needs to be tailor made for that hotel.  We all have USP’s and why not play to your strengths?  Sure, lots of people are chasing the wedding market and now it’s quite a crowded space! What sets you aside from your competitors? What experiences can you offer, what memories can you make?  That’s what will make you different!  Now apply this same thought process to your F&B, rooms or spa.  Customers are bombarded with a million offers of 2 nights BB and 1 dinner….why will they choose you? It can’t all be about price?

Now, who are you going to tell about your packages and how are you going to do it?  Are you going to take out more advertising and fight for space on a page of classified ads or are you going to engage with your audience in a truly meaningful way?

We produce and implement strategies that work for hotels.  Why? Because we know hotels, we understand hospitality and we have a track record to prove it.

What can we do for you?  Just pick up the phone and ask! Call us now on (045) 446422 or email aileen@obrienpr.com.  We’d love to hear from you!

Aileen O’Brien is a full member of the Public Relations Institute of Ireland.  A practitioner with over 15 years experience she has worked on some of the biggest brands in Ireland and abroad including Dubai Duty Free, The Kildare Hotel and Country Club, The Curragh Racecourse, George Foreman Health Grills and Russell Hobbs. Bestes online automatencasino deutschland.